Monday, October 1, 2007

Direct Marketing

Martin Worldwide is one of the leaders in the direct marketing industry. They are most known for their success with their ResponseCom, which was ground breaking for combining U.S. response and U.S. consumer databases. By using ResponseCom direct mailers are able to identify prospects that would best suit their products and Sales Leads. In doing this companies are able to increase profit, locate new business opportunities, and as a result have higher response rates from their direct mailings. Martin Worldwide is only one of the major companies to guarantee their data integrity in writing, which is why they have a database of over 290 million consumers and 14 million U.S. businesses.

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